What’s the Go programming language really good for?

Understand the strengths, weaknesses, use cases, and future directions of Google’s hit programming language.

During its decade-plus years in the wild, Google’s Go language, aka Golang—with version 1.18 out as of March 2022—has evolved from being a curiosity for alpha geeks to being the battle-tested programming language behind some of the world’s most important cloud-centric projects. 

Why was Go chosen by the developers of such projects as Docker and Kubernetes? What are Go’s defining characteristics, how does it differ from other programming languages, and what kinds of projects is it most suitable for building? In this article, we’ll explore Go’s feature set, the optimal use cases, the language’s omissions and limitations, and where Go may be going from here.

Go language is small and simple

Go, or Golang as it is often called, was developed by Google employees—chiefly longtime Unix guru and Google distinguished engineer Rob Pike—but it’s not strictly speaking a “Google project.” Rather, Go is developed as a community-led open source project, spearheaded by leadership that has strong opinions about how Go should be used and the direction the language should take.

Go is meant to be simple to learn, straightforward to work with, and easy to read by other developers. Go does not have a large feature set, especially when compared to languages like C++. Go is reminiscent of C in its syntax, making it relatively easy for longtime C developers to learn. That said, many features of Go, especially its concurrency and functional programming features, harken back to languages such as Erlang. 

As a C-like language for building and maintaining cross-platform enterprise applications of all sorts, Go has much in common with Java. And as a means of enabling rapid development of code that might run anywhere, you could draw a parallel between Go and Python, though the differences are far greater than the similarities.

Go language has something for everyone

The Go documentation describes Go as “a fast, statically typed, compiled language that feels like a dynamically typed, interpreted language.” Even a large Go program will compile in a matter of seconds. Plus, Go avoids much of the overhead of C-style include files and libraries.

Go makes the developer’s life easy in a number of ways.

Go is convenient

Go has been compared to scripting languages like Python in its ability to satisfy many common programming needs. Some of this functionality is built into the language itself, such as “goroutines” for concurrency and threadlike behavior, while additional capabilities are available in Go standard library packages, like Go’s http package. Like Python, Go provides automatic memory management capabilities including garbage collection.

Unlike scripting languages such as Python, Go code compiles to a fast-running native binary. And unlike C or C++, Go compiles extremely fast—fast enough to make working with Go feel more like working with a scripting language than a compiled language. Further, the Go build system is less complex than those of other compiled languages. It takes few steps and little bookkeeping to build and run a Go project.

Go is fast

Go binaries run more slowly than their C counterparts, but the difference in speed is negligible for most applications. Go performance is as good as C for the vast majority of work, and generally much faster than other languages known for speed of development (e.g., JavaScript, Python, and Ruby).

Go is portable

Executables created with the Go toolchain can stand alone, with no default external dependencies. The Go toolchain is available for a wide variety of operating systems and hardware platforms, and can be used to compile binaries across platforms.

Go is interoperable

Go delivers all of the above without sacrificing access to the underlying system. Go programs can talk to external C libraries or make native system calls. In Docker, for instance, Go interfaces with low-level Linux functions, cgroups, and namespaces, to work container magic.

Go is widely supported

The Go toolchain is freely available as a Linux, MacOS, or Windows binary or as a Docker container. Go is included by default in many popular Linux distributions, such as Red Hat Enterprise Linux and Fedora, making it somewhat easier to deploy Go source to those platforms. Support for Go is also strong across many third-party development environments, from Microsoft Visual Studio Code to ActiveState’s Komodo IDE.

Where Go language works best

No language is suited to every job, but some languages are suited to more jobs than others.

Go shines brightest for developing the following application types.

Cloud-native development

Go’s concurrency and networking features, and its high degree of portability, make it well-suited for building cloud-native apps. In fact, Go was used to build several cornerstones of cloud-native computing including Docker, Kubernetes, and Istio.

Distributed network services

Network applications live and die by concurrency, and Go’s native concurrency features—goroutines and channels, mainly—are well suited for such work. Consequently, many Go projects are for networking, distributed functions, and cloud services: APIs, web servers, minimal frameworks for web applications, and the like.

Utilities and stand-alone tools

Go programs compile to binaries with minimal external dependencies. That makes them ideally suited to creating utilities and other tooling, because they launch quickly and can be readily packaged up for redistribution. One example is an access server called Teleport (for SSH, among other things). Teleport can be deployed on servers quickly and easily by compiling it from source or downloading a prebuilt binary.

Go language limitations

Go’s opinionated set of features has drawn both praise and criticism. Go is designed to err on the side of being small and easy to understand, with certain features deliberately omitted. The result is that some features that are commonplace in other languages simply aren’t available in Go—on purpose.

One longstanding complaint was the lack of generic functions, which allow a function to accept many different types of variables. For many years, Go’s development team held out against adding generics to the language, on the grounds that they wanted a syntax and set of behaviors that complemented the rest of Go. But as of Go 1.18, released in early 2022, the language now includes a syntax for generics. The lesson to be drawn is that Go adds major features rarely and only after much consideration, the better to preserve broad compatibility across versions.

Another potential downside to Go is the size of the generated binaries. Go binaries are statically compiled by default, meaning that everything needed at runtime is included in the binary image. This approach simplifies the build and deployment process, but at the cost of a simple “Hello, world!” weighing in at around 1.5MB on 64-bit Windows. The Go team has been working to reduce the size of those binaries with each successive release. It is also possible to shrink Go binaries with compression or by removing Go’s debug information. This last option may work better for stand-alone distributed apps than for cloud or network services, where having debug information is useful if a service fails in place.

Yet another touted feature of Go, automatic memory management, can be seen as a drawback, as garbage collection requires a certain amount of processing overhead. By design, Go doesn’t provide manual memory management, and garbage collection in Go has been criticized for not dealing well with the kinds of memory loads that appear in enterprise applications.

That said, each new version of Go seems to improve the memory management features. For example, Go 1.8 brought significantly shorter lag times for garbage collection. Go developers do have the ability to use manual memory allocation in a C extension, or by way of a third-party manual memory management library, but most Go developers prefer native solutions to those problems.

The culture of software around building rich GUIs for Go applications, such as those in desktop applications, is still scattered.

Most Go applications are command-line tools or network services. That said, various projects are working to bring rich GUIs for Go applications. There are bindings for the GTK and GTK3 frameworks. Another project is intended to provide platform-native UIs, although these rely on C bindings and are not written in pure Go. And Windows users can try out walk. But no clear winner or safe long-term bet has emerged in this space, and some projects, such as a Google attempt to build a cross-platform GUI library, have gone by the wayside. Also, because Go is platform-independent by design, it’s unlikely any of these will become a part of the standard package set.

Although Go can talk to native system functions, it was not designed for creating low-level system components, such as kernels or device drivers, or embedded systems. After all, the Go runtime and the garbage collector for Go applications are dependent on the underlying OS. (Developers interested in a cutting-edge language for that kind of work might look into the Rust language.)

Go language futures

Go’s future development is turning more towards the wants and needs of its developer base, with Go’s minders changing the language to better accommodate this audience, rather than leading by stubborn example. A case in point is generics, finally added to the language after much deliberation about the best way to do so.

The 2021 Go Developer Survey found Go users were on the whole happy with what the language offers, but also cited plenty of room for improvement. Top areas in which Go users wanted improvements were dependency management (a constant challenge in Go), diagnosing bugs, and reliability, with issues like memory, CPU usage, binary sizes, and build times ranking much lower.

Most languages gravitate to a core set of use cases. In the decade Go has been around, its niche has become network services, where it’s likely to continue expanding its hold. By and large, the main use case cited for the language was creating APIs or RPC services (49%), followed by data processing (10%), web services (10%), and CLI applications (8%).

Another sign of the Go language’s growing appeal is how many developers opt for it after evaluating it. 75% of those polled who considered using Go for a project chose the language. Of those who didn’t choose Go, Rust (25%), Python (17%), and Java (12%) were the top alternatives. Each of those languages has found, or is finding, other niches: Rust for safe and fast systems programming; Python for prototyping, automation, and glue code; and Java for long-standing enterprise applications.

It remains to be seen how far Go’s speed and development simplicity will take it into other use cases, or how deeply Go will penetrate enterprise development. But Go’s future as a major programming language is already assured—certainly in the cloud, where the speed and simplicity of Go ease the development of scalable infrastructure that can be maintained in the long run.

Source: Serdar Yegulalp. 2022. “What’s the Go programming language really good for?”. https://www.infoworld.com/article/3198928/whats-the-go-programming-language-really-good-for.html

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UI/UX Designer

The UI/UX Designer will be working closely with the design and development teams with the primary objective of designing next-generation responsive websites, apps, and other mobile interfaces across multiple platforms such as iOS, Android, Windows, and mobile web. He/she will provide direction to the technical team members from conception to final design and will also be responsible for establishing UI/UX design standards, guidelines, and strategies that will serve as the foundation for creating cohesive experiences.

Specific Duties & Responsibilities are as follows:

  • Design the information architecture and interaction models for projects which may include websites, mobile experiences, or other touch-points.
  • Collaborate with cross-functional teams throughout the design process.
  • Execute all visual design stages from concept to final hand-off to developers.
  • Present and defend designs and key deliverables to peers and executive-level stakeholders.
  • Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
  • Lead regular design reviews and participate in or conduct usability tests.
  • Identify and troubleshoot UX problems.
  • Conduct user research and evaluate user feedback.
  • Keep abreast of the latest standards, changes, and trends in the UI, UX, and mobile design fields.
  • Provide strategic thinking and leadership.
  • Able to lead teams and work on projects simultaneously with tight deadlines.
  • Able to understand how to apply business strategy and branding issues with user needs and technological constraints.
  • Solid understanding of common software project management and development practices.

Job Qualifications:

  • With 3 to 5 working experience
  • At least 1 Year of working experience in the online gaming industry.
  • Experience in end-to-end interface design in software/web technologies.
  • Proficiency in Figma (is a MUST), Photoshop, Illustrator, or other design tools.
  • Highly skilled in visual design including UI, Icon, Illustration, and Prototyping across different platforms.
  •  The candidate must be able to tell the difference between UI and UX design
  • Can start as soon as possible
  • Amenable to work ONSITE in Makati City

Sales Support Specialist

We are seeking a highly qualified Sales Support Specialist to join our team. The ideal candidate should possess extensive experience in sales and customer service, with a deep understanding of best practices in both areas. Responsible for administrative duties to help the work of the sales team. You must respond to customers' questions, resolve their complaints, and maintain sales-related databases on time.


  • Providing valuable support to our sales team and effectively responding to customer and
  • Manage sales tracking tools and report on important information
  • Developing and monitoring performance indicators
  • Performing data entry duties in regard to metrics, sales figures, and other key data
  • Communicating sales projects to marketing, evaluating and seeing through the
  • completion of all marketing request forms and proof, detailed information, and support to
  • ensure sales and marketing success together.
  • Liaise with account managers to develop specific sales strategies

Requirements and Skills:

  • Proven work experience as a Sales support specialist or Sales support associate
  • Hands-on experience with ERP and CRM systems
  • Proficiency with MS Office Suite, particularly MS Excel
  • In-depth understanding of sales principles and customer service practices
  • Excellent communication skills
  • Analytical and multitasking skills
  • Teamwork and motivational skills
  • Keen to details
  • BS degree in Marketing or associates degree in a relevant field a plus

Working days: Monday – Saturday

Working hours: 10:00 a.m. – 7:00 p.m. including 1 hour lunch break

Work set-up: Full on-site

Salary range: Php 20,000 – Php 25,000 + (allowance)

Back End Developer

Specific Duties & Responsibilities are as follows:

  • Take responsibility for the tech development of the product
  • Work closely with the founders to define and build the core product
  • Participate in the organization/ planning of development resources and schedules
  • Organize and facilities stand-up meetings, reviews, retrospectives, sprint and release planning, demos, and other related meetings with stakeholders
  • Appetite for learning new things and improving existing ones, and cultivating that same appetite in the development team

Job Qualifications:

  • More than 1 year experience in web application development using Laravel framework.
  • Have a good understanding in API and its related security
  • Experienced in at least one third party integration project (better if payment gateway third party)
  • Knowledge of version control systems such as GIT
  • Knowledge of web scraping
  • Have a strong personality and able to work under pressure till meet deadlines
  • Amenable to work onsite in Makati City
  • Can start as soon as possible

Key Account Executive

A Key Account Executive is responsible for managing and nurturing the relationships with a

company's most important and strategic customers or clients Their primary goal is to ensure that these key accounts meet their needs for service and remain satisfied with the products or

services provided. A critical role in maintaining and growing revenue for businesses by focusing on their most valuable customers. Their work is vital in retaining key accounts, ensuring customer loyalty, and maximizing the lifetime value of these clients to the company.

Key Responsibilities:

Customer Relationship Management: Build and maintain strong, long-term relationships with

key clients, understanding their needs and business objectives.

Account Development: Identify opportunities for account growth and expansion, collaborating

with the sales and marketing teams to capitalize on these opportunities.

Account Strategy: Develop and implement a strategic plan for each key account, outlining the

account's objectives, targets, and action plans.

Market Analysis: Stay informed about industry trends and competitive developments, sharing

insights with key clients to enhance their business strategies.

Data Analysis: Analyze data related to key account performance, such as sales metrics and

customer satisfaction scores, to inform decision-making and strategy.

Custom Solutions: Collaborate with product development and service teams to create

customized solutions and offerings for key clients when necessary.

Feedback and Improvement: Gather feedback from key clients to identify areas for

improvement, address concerns, and make necessary adjustments.

Team Collaboration: Coordinate efforts with internal teams, including sales, marketing,

customer support, and product development, to ensure seamless service delivery to key


Reporting: Prepare and deliver regular reports to company management and key clients,

providing updates on account performance and strategic initiatives.


  • Must be foreign living in the Philippines for more than 3 years.
  • At least 2 years of working in a related or unrelated field is preferred.
  • Must possess good communication and people skills. Able to confidently communicate
  • and present in English to clients across all position levels.
  • Highly committed and resilient when faced with challenges. Has the initiative and
  • capacity to thrive in an ever-evolving environment.
  • Highly analytic; displaying the capacity to come up with strategies to grow accounts and
  • thus meet desired outcomes.
  • Should be proactive, possessing a heart for our purpose of helping others succeed.

E-Commerce Digital Marketer

As an E-Commerce Digital Marketer, you will be responsible for planning and executing digital marketing strategies for online businesses, particularly those engaged in e-commerce and social media platforms. The primary goal is to drive traffic, increase brand visibility, and ultimately boost online sales and revenue. Their ability to reach and engage potential customers and drive sales is crucial to the success of e-commerce ventures.

Key Responsibilities:

Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies tailored to the specific needs and goals of the e-commerce business.

Social Media Marketing: Manage social media profiles and create content for platforms like Facebook, Instagram, and Twitter to build brand awareness and drive traffic and sales.

Search Engine Optimization (SEO): Optimize the e-commerce website to improve its organic search engine rankings and visibility, driving more organic traffic.

E-commerce Analytics: Monitor and analyze data from tools like e-commerce tracking, and marketing automation platforms to evaluate the performance of marketing campaigns and make data-driven decisions.

Social Media Advertising: Develop and execute paid social media advertising campaigns on platforms like Facebook Ads, Instagram Ads, and Tiktok Ads to drive targeted traffic and sales.

Online Advertising: Explore other forms of online advertising, such as display advertising, retargeting, and native advertising, to promote products and services.

Affiliate Marketing: Collaborate with affiliate marketers and manage affiliate programs to expand the reach of the e-commerce business.

Customer Engagement: Implement strategies for engaging and retaining customers, including loyalty programs, customer reviews, and feedback mechanisms.

Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to adapt and refine marketing approaches.

Qualifications and Requirements:

  • Must be a woman between the ages of 25 and 30 years old.
  • Has relevant experience in E-Commerce Digital marketing or a related role in managing
  • online multiple platforms like Facebook, Instagram, and TikTok.
  • Strong understanding of e-commerce platforms like Shopify, Shopee, and Lazada.
  • Proficient in using analytics tools to monitor and optimize sales performance.
  • Excellent budget management skills and ability to allocate resources effectively.
  • Strong analytical skills and data-driven decision-making capabilities.
  • Exceptional organizational and time management skills to handle multiple tasks
  • efficiently.
  • Excellent communication and interpersonal skills to collaborate with various teams and
  • vendors.

Front End Developer

Specific Duties & Responsibilities are as follows:

● Develop, Upgrade and Deploy high-quality Frontend.
● Design, develop and test UI for mobile and web applications.
● Optimize the app for maximum speed
● Collaborate with back-end developers and UI/UX designers to improve the usability

Job Qualifications:

● Minimum 2 years experience in web front application development using HTML, CSS, JavaScript, and JQuery
● Willing to work with tight deadlines.
● Can use CSS frameworks such as Bootstrap, Material Ui, or Foundation.
● Stay up-to-date on emerging technologies
● Communication skills fluent in English is a must (Oral and written)
● Understanding in version control systems such as GIT will be an advantage

Recruitment Coordinator

We’re looking for a highly skilled recruiter to join our team and help us find the right people for the right roles. The ideal candidate will have extensive experience in end-to-end recruitment, as well as in screening, interviewing, and hiring processes. We're looking for someone who is enthusiastic about uncovering undiscovered talent, promoting corporate growth, and assisting people in developing successful careers.


  • Work closely with managers to gain a comprehensive understanding of the company’s hiring needs for every role, and to meet competitive hiring goals and expectations
  • Manage the full recruiting lifecycle across a variety of open roles, helping managers find, hire, and retain quality candidates
  • Foster high-touch relationships using a database of qualified candidates to choose from when positions become open
  • Partner with recruiting team and senior managers to design, refine, and implement innovative recruitment strategies
  • Remain active with job boards, social networks, and platforms for finding quality candidates, and create and post job descriptions and announcements
  • Spends a significant portion of their time finding resumes from professional job search sites, networking, and personal interaction. He/she must accumulate a pool of candidates and keep that information organized.


  • Bachelor’s degree (or equivalent) in Psychology, human resources management or related field
  • With working experience as a Recruiter (Non-Technical and Technical positions)
  • Solid ability to conduct different types of interviews
  • Hands-on experience with various selection processes (virtual interviewing, phone interviewing, reference check etc)
  • Familiarity with HR databases
  • Excellent communication and interpersonal skills
  • Strong decision-making skills
  • Can start as soon as possible, this week or next week
  • Amenable to work onsite in Makati City

Customer Relations Executive

The responsibilities include client contact and satisfaction after an agreement or deal/service has been closed and encouraging future sales. This also checks where possible areas for improvement might be applied to the company. Additionally, the customer relations executive must have engagement with sales and finance to ensure the achievement of performance targets and contribute to a viable social organization.

The successful applicant will carry out the following duties and responsibilities:

  • Establish and maintain contact with clients and potential clients to assess satisfaction and optimize opportunities for further sales. 
  • Maintaining reports and projects as they arise 
  • Implement and maintain systems and processes that will effectively eliminate error, increase response time, improve communication, and record outcomes in relation to all aspects of the customer experience.  
  • Work in collaboration with Finance and Accounting to ensure that all payments are appropriately accounted for and that confiscations are undertaken if required.
  • Administration of master data and product/ service evaluations 
  • Ensure prompt resolution of any customer complaints about product/service quality
  • Trend analysis 
  • Demonstrate corporate responsibility

The successful applicant will have the following experience and skills:

  • Extensive experience with customer relationship management 
  • A qualification relevant to the work of After Sales/Account Specialist will be highly regarded ∙ Analytical way of thinking  
  • High level of competence in spoken and written English language skills 
  • Distinct problem-solving skills 
  • Works well in a multi-functional and multi-cultural team 
  • Experience with the use of databases for the tracking of metrics 
  • Fully proficient with Microsoft Word, Excel and PowerPoint presentation
  • Amenable to work onsite in Makati city
  • Can start as soon possible


We are seeking a talented and experienced SEO Specialist (Indonesian) to join our team in the online gaming industry. As an SEO Specialist, you will be responsible for implementing and managing effective search engine optimization strategies to drive organic traffic and improve the online visibility of our gambling website in the Indonesian market. Your role will involve conducting keyword research, optimizing website content, analyzing data, and staying updated with the latest SEO trends and algorithms.


  • Proven experience working as an SEO Specialist or similar role in the online gambling industry.
  • Familiarity with on-page and off-page optimization techniques, including Meta tags, content optimization, link building, and website structure.
  • Proficiency in using SEO tools and software to track performance, conduct audits, and generate reports.
  • Experience with website auditing and troubleshooting technical SEO issues.
  • Strong understanding of keyword research tools, SEO analytics, and webmaster tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz)
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Ability to analyze data, draw insights, and make data-driven decisions to improve search engine rankings.
  • Deep knowledge with PBN and article generator

Risk and Compliance Specialist

Our company is searching for an experienced Risk and Compliance officer to perform credit analysis, check the terms and conditions, and review existing and new customers. This is to guarantee that our business processes and transactions follow all relevant legal and internal guidelines. Your duties will include reviewing customer transactions, developing policies, and responding to policy violations.

Job Description

  • Perform risk assessments and establish our company’s tolerance for risk
  • In-depth knowledge to identify/ detect potential risks that affect or may affect the company
  • Review our current compliance policies and procedures to identify areas of improvement
  • Facilitate reporting suspicious transactions.
  • Perform compliance reviews.
  • Prepare and update all risk and compliance-related manuals.
  • Collaborate with other departments regarding verification
  • Perform other related tasks to be assigned by the immediate superior.


  • Bachelor’s Degree in any field
  • Knowledgeable in MS Office especially in Microsoft Excel
  • Should be able to handle multiple tasks
  • Critical problem-solving ability
  • An ability to analyze and interpret information quickly
  • Excellent attention to detail