10 Communication Strategies to Better Engage Candidates

Engaging candidates effectively is crucial in today’s competitive recruitment landscape, so we’ve gathered insights from industry experts, including recruitment consultants and managing directors. From maintaining transparency and regular check-ins to engaging candidates via social media, discover the top ten specific communication strategies that have kept candidates interested throughout their recruitment journeys.

Maintain Transparency and Regular Check-Ins

Transparency and constant check-ins with both hiring teams and candidates are very helpful with keeping candidates engaged. You want to ensure that you have a quick communication channel and a clear timeline with the hiring team to provide updates to your candidates.

However, we work with people, and things may arise on both sides. If they do, candidates notice when a recruiter proactively reaches out to them, even when there is no real update and the decision is still pending. Instead of them being worried about whether it is okay to send you a follow-up message, be the one who reaches out first to check in with them, provide an update, and learn about any new developments from their side.

In my opinion, it is all about the relationship that you build along the way. You want to ensure that all parties involved trust you enough to provide clear and timely updates for you to be able to relay these to the other side and facilitate a smooth process.

Katya Lapayeva
Recruitment Consultant, Robert Walters

Implement Micro-Communication Tactics

Micro-communication. There is nothing worse than not communicating with candidates throughout the recruitment process—ghosting should be left in the past. Micro-communication means keeping candidates informed of their position in the application process. People are used to small bites of information and being updated—recruitment is no different. You let them know about the steps in the process, any potential delays, deadlines, or developments, how many candidates are still in the process, and about the next activities.

This does not mean that you overwhelm the candidate with information. On the contrary, the candidate feels confident and valued and does not have the extra stress of missing something.

This also includes sending timely rejection letters and honest feedback about their application. Modern ATS solutions like Teamdash help automate this micro-communication, which leads to a better candidate experience and engaged candidates.

Merilyn Uudmae
Content Manager, Teamdash

Send Immediate Post-Call Summaries

Sending a summary email or text immediately after the phone call is important. This keeps the conversation fresh in the candidate’s mind, which is especially important as they often interact with multiple recruiters and may be employed elsewhere. The summary outlines key points from the call and clearly states the next steps or actions required from the candidate, thereby significantly increasing engagement rates.

Siddhartha Gunti
Co-Founder, Adaface

Automate Initial Outreach and Follow-Ups

Our primary sourcing platform is LinkedIn. We always stress the importance of communicating personally with each and every candidate. However, at the initial stages of outreach to candidates, it doesn’t hurt to automate a few things, especially repetitive messages that are usually sent out using copy-and-paste.

We encourage our HR to eliminate manual routine by sending connection requests or InMails automatically. Many tools for LinkedIn automation or email outreach are empowered with AI: they recognize replies, can alternate different messages to candidates or stop automatic campaigns under certain conditions.

It helps to separate messages that require a more personal answer from those that can be pushed further down the standard pipeline. This way, our recruiters save enough time on repetitive tasks and are able to ensure that every candidate gets answers within one business day, which shows that the recruiter is interested in them and is open to additional questions. When people feel that the company cares and know that none of their questions stay unanswered at any point of their journey, they are eager to participate in the recruitment process.

Daria Erina
Managing Director, Linked Helper

Update Candidates on Application Status

We noticed that candidates feel more confident when we keep them up to date on the status of their application and the overall progress of the hiring process. Doing this not only shows that the company is open and honest but also that it really wants to keep candidates interested.

For example, sending regular emails or personalized messages at important points—like confirming receipt of the application, letting candidates know when they’ve moved on to the next stage, and giving feedback on time—can help manage candidates’ expectations and lower uncertainty. This proactive way of communicating with candidates makes them feel valued and involved, which in turn fosters a positive opinion of the company.

Keeping lines of communication open and regular is beneficial for our company’s image. If candidates feel informed and valued, they are more likely to stay interested in the organization, even if they don’t get the job. This approach helps build long-lasting relationships and a strong reputation in the talent pool.

Bianca Nagac
Marketing Manager, MVP Asia Pacific

Provide Timely Feedback 

In my experience, keeping candidates informed and transparent has been the most successful way to keep them engaged throughout the hiring process.

This method demands communicating via personalized emails or messages at regular intervals. I make it a point to give timely feedback or an update on the decision timeline following each interview. This openness aids in managing candidates’ expectations and lessens uncertainty, two factors that can contribute to disengagement.

Candidates are more invested, and they develop trust in and respect for the company as a result of this transparent channel of communication.

Regardless of the result, candidates benefit from the transparency and consistent communication, which usually makes the process more pleasant.

John Butterwort
Founder and CEO, 10kschools

Prioritize Honesty and Trust-Building in Communication

The art and science of communication, especially among people new to each other, may share a few characteristics. When directing a candidate through the maze of recruitment steps and practices, we strive to focus on the principles of honesty and trust-building.

Our candidates need to experience the pleasure of knowing that their meetings and materials express the reality of our operation. We want candidates to enjoy the process, whereby they will look forward to the next steps and the next meetings, as further opportunities for their learning, not just their interrogation.

Our leaders instruct all staff to answer their questions honestly, even when the details may not place our company in the best light. For example, when a candidate asks about the specific tasks they will be expected to perform, we encourage our team to also include the reality of our production flow. All staff, including our founder and leaders, are expected to accept any task that seems necessary at the time, including the most menial.

When we present that reality to new candidates, we also demonstrate that in real time. We find that our candidates remain interested in our company, wanting to continue their recruitment journey and potentially secure a position among a staff that truly functions as a team.

Ashley Kenny
Co-Founder, Heirloom Video Books

Send Personalized Emails 

In my experience, the most effective communication strategy for engaging candidates throughout the recruitment journey is personalized and transparent communication. For instance, at a tech startup I advised, we implemented a strategy where each candidate received personalized emails at every stage of the recruitment process. These emails included specific details about their application status, what they could expect next and timelines for each stage.

This approach proved highly effective for several reasons. First, it kept candidates informed and engaged, reducing uncertainty and anxiety often associated with job applications. Second, the personalized touch made candidates feel valued and respected, enhancing their perception of the company.

In addition to emails, we also used quick, informal check-in calls, especially before and after significant stages like interviews or assessments. This provided an opportunity for candidates to ask questions and for us to reiterate our excitement about their potential at the company.

Niclas Schlopsna
Managing Consultant and CEO, spectup

Be Clear About the Process

In my experience, the simplest tactic works wonders: keep candidates in the loop. Be clear about the process, respond to inquiries promptly, and update them at every stage, even if it’s just to say “we’re still reviewing applications.”

Open communication builds trust and shows respect, keeping them engaged and invested in the opportunity. Remember, candidates are people, not just resumes. Treat them with transparency, and you’ll attract and retain the best.

Kimberley Tyler-Smith
VP of Strategy and Growth, Resume Worded

Engage Candidates via Social Media

I find that if you are consistent and active on social media, easily contacted, and visibly seen to be engaged in the industry, then you will attract and maintain the interest of potential candidates. This means replying promptly to messages from candidates, sharing industry news and building your brand awareness through articles and thought leadership.

Katharine Gallagher
Founder, Personal and Professional Growth, katharinegallagher.com

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UI/UX Designer

The UI/UX Designer will be working closely with the design and development teams with the primary objective of designing next-generation responsive websites, apps, and other mobile interfaces across multiple platforms such as iOS, Android, Windows, and mobile web. He/she will provide direction to the technical team members from conception to final design and will also be responsible for establishing UI/UX design standards, guidelines, and strategies that will serve as the foundation for creating cohesive experiences.

Specific Duties & Responsibilities are as follows:

  • Design the information architecture and interaction models for projects which may include websites, mobile experiences, or other touch-points.
  • Collaborate with cross-functional teams throughout the design process.
  • Execute all visual design stages from concept to final hand-off to developers.
  • Present and defend designs and key deliverables to peers and executive-level stakeholders.
  • Create wireframes, storyboards, user flows, process flows and site maps to effectively communicate interaction and design ideas.
  • Lead regular design reviews and participate in or conduct usability tests.
  • Identify and troubleshoot UX problems.
  • Conduct user research and evaluate user feedback.
  • Keep abreast of the latest standards, changes, and trends in the UI, UX, and mobile design fields.
  • Provide strategic thinking and leadership.
  • Able to lead teams and work on projects simultaneously with tight deadlines.
  • Able to understand how to apply business strategy and branding issues with user needs and technological constraints.
  • Solid understanding of common software project management and development practices.

Job Qualifications:

  • With 3 to 5 working experience
  • At least 1 Year of working experience in the online gaming industry.
  • Experience in end-to-end interface design in software/web technologies.
  • Proficiency in Figma (is a MUST), Photoshop, Illustrator, or other design tools.
  • Highly skilled in visual design including UI, Icon, Illustration, and Prototyping across different platforms.
  •  The candidate must be able to tell the difference between UI and UX design
  • Can start as soon as possible
  • Amenable to work ONSITE in Makati City

Sales Support Specialist

We are seeking a highly qualified Sales Support Specialist to join our team. The ideal candidate should possess extensive experience in sales and customer service, with a deep understanding of best practices in both areas. Responsible for administrative duties to help the work of the sales team. You must respond to customers' questions, resolve their complaints, and maintain sales-related databases on time.


  • Providing valuable support to our sales team and effectively responding to customer and
  • Manage sales tracking tools and report on important information
  • Developing and monitoring performance indicators
  • Performing data entry duties in regard to metrics, sales figures, and other key data
  • Communicating sales projects to marketing, evaluating and seeing through the
  • completion of all marketing request forms and proof, detailed information, and support to
  • ensure sales and marketing success together.
  • Liaise with account managers to develop specific sales strategies

Requirements and Skills:

  • Proven work experience as a Sales support specialist or Sales support associate
  • Hands-on experience with ERP and CRM systems
  • Proficiency with MS Office Suite, particularly MS Excel
  • In-depth understanding of sales principles and customer service practices
  • Excellent communication skills
  • Analytical and multitasking skills
  • Teamwork and motivational skills
  • Keen to details
  • BS degree in Marketing or associates degree in a relevant field a plus

Working days: Monday – Saturday

Working hours: 10:00 a.m. – 7:00 p.m. including 1 hour lunch break

Work set-up: Full on-site

Salary range: Php 20,000 – Php 25,000 + (allowance)

Back End Developer

Specific Duties & Responsibilities are as follows:

  • Take responsibility for the tech development of the product
  • Work closely with the founders to define and build the core product
  • Participate in the organization/ planning of development resources and schedules
  • Organize and facilities stand-up meetings, reviews, retrospectives, sprint and release planning, demos, and other related meetings with stakeholders
  • Appetite for learning new things and improving existing ones, and cultivating that same appetite in the development team

Job Qualifications:

  • More than 1 year experience in web application development using Laravel framework.
  • Have a good understanding in API and its related security
  • Experienced in at least one third party integration project (better if payment gateway third party)
  • Knowledge of version control systems such as GIT
  • Knowledge of web scraping
  • Have a strong personality and able to work under pressure till meet deadlines
  • Amenable to work onsite in Makati City
  • Can start as soon as possible

Key Account Executive

A Key Account Executive is responsible for managing and nurturing the relationships with a

company's most important and strategic customers or clients Their primary goal is to ensure that these key accounts meet their needs for service and remain satisfied with the products or

services provided. A critical role in maintaining and growing revenue for businesses by focusing on their most valuable customers. Their work is vital in retaining key accounts, ensuring customer loyalty, and maximizing the lifetime value of these clients to the company.

Key Responsibilities:

Customer Relationship Management: Build and maintain strong, long-term relationships with

key clients, understanding their needs and business objectives.

Account Development: Identify opportunities for account growth and expansion, collaborating

with the sales and marketing teams to capitalize on these opportunities.

Account Strategy: Develop and implement a strategic plan for each key account, outlining the

account's objectives, targets, and action plans.

Market Analysis: Stay informed about industry trends and competitive developments, sharing

insights with key clients to enhance their business strategies.

Data Analysis: Analyze data related to key account performance, such as sales metrics and

customer satisfaction scores, to inform decision-making and strategy.

Custom Solutions: Collaborate with product development and service teams to create

customized solutions and offerings for key clients when necessary.

Feedback and Improvement: Gather feedback from key clients to identify areas for

improvement, address concerns, and make necessary adjustments.

Team Collaboration: Coordinate efforts with internal teams, including sales, marketing,

customer support, and product development, to ensure seamless service delivery to key


Reporting: Prepare and deliver regular reports to company management and key clients,

providing updates on account performance and strategic initiatives.


  • Must be foreign living in the Philippines for more than 3 years.
  • At least 2 years of working in a related or unrelated field is preferred.
  • Must possess good communication and people skills. Able to confidently communicate
  • and present in English to clients across all position levels.
  • Highly committed and resilient when faced with challenges. Has the initiative and
  • capacity to thrive in an ever-evolving environment.
  • Highly analytic; displaying the capacity to come up with strategies to grow accounts and
  • thus meet desired outcomes.
  • Should be proactive, possessing a heart for our purpose of helping others succeed.

E-Commerce Digital Marketer

As an E-Commerce Digital Marketer, you will be responsible for planning and executing digital marketing strategies for online businesses, particularly those engaged in e-commerce and social media platforms. The primary goal is to drive traffic, increase brand visibility, and ultimately boost online sales and revenue. Their ability to reach and engage potential customers and drive sales is crucial to the success of e-commerce ventures.

Key Responsibilities:

Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies tailored to the specific needs and goals of the e-commerce business.

Social Media Marketing: Manage social media profiles and create content for platforms like Facebook, Instagram, and Twitter to build brand awareness and drive traffic and sales.

Search Engine Optimization (SEO): Optimize the e-commerce website to improve its organic search engine rankings and visibility, driving more organic traffic.

E-commerce Analytics: Monitor and analyze data from tools like e-commerce tracking, and marketing automation platforms to evaluate the performance of marketing campaigns and make data-driven decisions.

Social Media Advertising: Develop and execute paid social media advertising campaigns on platforms like Facebook Ads, Instagram Ads, and Tiktok Ads to drive targeted traffic and sales.

Online Advertising: Explore other forms of online advertising, such as display advertising, retargeting, and native advertising, to promote products and services.

Affiliate Marketing: Collaborate with affiliate marketers and manage affiliate programs to expand the reach of the e-commerce business.

Customer Engagement: Implement strategies for engaging and retaining customers, including loyalty programs, customer reviews, and feedback mechanisms.

Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to adapt and refine marketing approaches.

Qualifications and Requirements:

  • Must be a woman between the ages of 25 and 30 years old.
  • Has relevant experience in E-Commerce Digital marketing or a related role in managing
  • online multiple platforms like Facebook, Instagram, and TikTok.
  • Strong understanding of e-commerce platforms like Shopify, Shopee, and Lazada.
  • Proficient in using analytics tools to monitor and optimize sales performance.
  • Excellent budget management skills and ability to allocate resources effectively.
  • Strong analytical skills and data-driven decision-making capabilities.
  • Exceptional organizational and time management skills to handle multiple tasks
  • efficiently.
  • Excellent communication and interpersonal skills to collaborate with various teams and
  • vendors.

Front End Developer

Specific Duties & Responsibilities are as follows:

● Develop, Upgrade and Deploy high-quality Frontend.
● Design, develop and test UI for mobile and web applications.
● Optimize the app for maximum speed
● Collaborate with back-end developers and UI/UX designers to improve the usability

Job Qualifications:

● Minimum 2 years experience in web front application development using HTML, CSS, JavaScript, and JQuery
● Willing to work with tight deadlines.
● Can use CSS frameworks such as Bootstrap, Material Ui, or Foundation.
● Stay up-to-date on emerging technologies
● Communication skills fluent in English is a must (Oral and written)
● Understanding in version control systems such as GIT will be an advantage

Recruitment Coordinator

We’re looking for a highly skilled recruiter to join our team and help us find the right people for the right roles. The ideal candidate will have extensive experience in end-to-end recruitment, as well as in screening, interviewing, and hiring processes. We're looking for someone who is enthusiastic about uncovering undiscovered talent, promoting corporate growth, and assisting people in developing successful careers.


  • Work closely with managers to gain a comprehensive understanding of the company’s hiring needs for every role, and to meet competitive hiring goals and expectations
  • Manage the full recruiting lifecycle across a variety of open roles, helping managers find, hire, and retain quality candidates
  • Foster high-touch relationships using a database of qualified candidates to choose from when positions become open
  • Partner with recruiting team and senior managers to design, refine, and implement innovative recruitment strategies
  • Remain active with job boards, social networks, and platforms for finding quality candidates, and create and post job descriptions and announcements
  • Spends a significant portion of their time finding resumes from professional job search sites, networking, and personal interaction. He/she must accumulate a pool of candidates and keep that information organized.


  • Bachelor’s degree (or equivalent) in Psychology, human resources management or related field
  • With working experience as a Recruiter (Non-Technical and Technical positions)
  • Solid ability to conduct different types of interviews
  • Hands-on experience with various selection processes (virtual interviewing, phone interviewing, reference check etc)
  • Familiarity with HR databases
  • Excellent communication and interpersonal skills
  • Strong decision-making skills
  • Can start as soon as possible, this week or next week
  • Amenable to work onsite in Makati City

Customer Relations Executive

The responsibilities include client contact and satisfaction after an agreement or deal/service has been closed and encouraging future sales. This also checks where possible areas for improvement might be applied to the company. Additionally, the customer relations executive must have engagement with sales and finance to ensure the achievement of performance targets and contribute to a viable social organization.

The successful applicant will carry out the following duties and responsibilities:

  • Establish and maintain contact with clients and potential clients to assess satisfaction and optimize opportunities for further sales. 
  • Maintaining reports and projects as they arise 
  • Implement and maintain systems and processes that will effectively eliminate error, increase response time, improve communication, and record outcomes in relation to all aspects of the customer experience.  
  • Work in collaboration with Finance and Accounting to ensure that all payments are appropriately accounted for and that confiscations are undertaken if required.
  • Administration of master data and product/ service evaluations 
  • Ensure prompt resolution of any customer complaints about product/service quality
  • Trend analysis 
  • Demonstrate corporate responsibility

The successful applicant will have the following experience and skills:

  • Extensive experience with customer relationship management 
  • A qualification relevant to the work of After Sales/Account Specialist will be highly regarded ∙ Analytical way of thinking  
  • High level of competence in spoken and written English language skills 
  • Distinct problem-solving skills 
  • Works well in a multi-functional and multi-cultural team 
  • Experience with the use of databases for the tracking of metrics 
  • Fully proficient with Microsoft Word, Excel and PowerPoint presentation
  • Amenable to work onsite in Makati city
  • Can start as soon possible


We are seeking a talented and experienced SEO Specialist (Indonesian) to join our team in the online gaming industry. As an SEO Specialist, you will be responsible for implementing and managing effective search engine optimization strategies to drive organic traffic and improve the online visibility of our gambling website in the Indonesian market. Your role will involve conducting keyword research, optimizing website content, analyzing data, and staying updated with the latest SEO trends and algorithms.


  • Proven experience working as an SEO Specialist or similar role in the online gambling industry.
  • Familiarity with on-page and off-page optimization techniques, including Meta tags, content optimization, link building, and website structure.
  • Proficiency in using SEO tools and software to track performance, conduct audits, and generate reports.
  • Experience with website auditing and troubleshooting technical SEO issues.
  • Strong understanding of keyword research tools, SEO analytics, and webmaster tools (e.g., Google Analytics, Google Search Console, SEMrush, Moz)
  • In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
  • Ability to analyze data, draw insights, and make data-driven decisions to improve search engine rankings.
  • Deep knowledge with PBN and article generator

Risk and Compliance Specialist

Our company is searching for an experienced Risk and Compliance officer to perform credit analysis, check the terms and conditions, and review existing and new customers. This is to guarantee that our business processes and transactions follow all relevant legal and internal guidelines. Your duties will include reviewing customer transactions, developing policies, and responding to policy violations.

Job Description

  • Perform risk assessments and establish our company’s tolerance for risk
  • In-depth knowledge to identify/ detect potential risks that affect or may affect the company
  • Review our current compliance policies and procedures to identify areas of improvement
  • Facilitate reporting suspicious transactions.
  • Perform compliance reviews.
  • Prepare and update all risk and compliance-related manuals.
  • Collaborate with other departments regarding verification
  • Perform other related tasks to be assigned by the immediate superior.


  • Bachelor’s Degree in any field
  • Knowledgeable in MS Office especially in Microsoft Excel
  • Should be able to handle multiple tasks
  • Critical problem-solving ability
  • An ability to analyze and interpret information quickly
  • Excellent attention to detail